Nike and Developing and Managing Products

Nike and its relation to New Products are very close since it breaks down to six categories. Nike satisfies 5 of the 6 categories of New products. Nike use to sell only sneakers to people that were active in sports but they have started selling Nike clothing and that satisfies the New Product Lines of Nike. Nike also have created a Addition to existing Product Lines by releasing their casual section of shoes called Cole Haan. Nike have recently changed up their packaging in order to reduce the amount of paper used by making the paper inside less thick and making the cardboard to preserve the shoe shape less thick. Nike have re-released certain sneakers such as the Nike Air Jordan 1 that didnt supply Kid Sizes and Colorways and started to make kids sizes and exclusives and this satisfied the category of Repositioned Products. Nike also release Basketball sneakers at lower prices so people can reap the benefits of great quality sneakers at a low price and this satisfies the category of Lower Priced Products. These New products are thought up of the company by using Brainstorming strategies and also to solve problems in existing products. The same process was used in order to create the Nike Lunarlites. Nike thought of ways in order to make running shoes less in weight and have the same durability as a average running shoe. They thought of the Lunar Foam used in Space Shuttle Seats,in which that are light, to use as the Nike midsole. This idea have undergoed Screening to see if it was realistic and then moved onto the business analysis stage. This business stage was simple since it catered to existing customers of Nike running shoe products.