Nike Integrated Marketing Communications

Nike have utilized Integrated Marketing Communication methods in order to let potential customers believe that their product is unique and it is better. Nike have recently utilized the competitive advantage of their new line of sneakers called the HyperDunks in order to attract new customers and satisfy recent previous customers. They promote the fact that their sneaker is the lightest and strongest basketball shoe ever by utilizing new technology called Flywire and Lunarlite Technology. Nike uses mass communication in order to contact a large group of people. They use sources such as television and the internet in order to do this successfully. They also use Interpersonal communication in which can be found at Nike retailers,which is located in Manhattan. Nike also have a blog called Inside.Nike.com in which makes members submit their thoughts on advances Nike is making and on current products. Nike uses the AIDA concept to make sales on their products. Nike have used the A(Attention) to let people know of their Hyperdunk line of sneakers.They made many commercials and billboards utilizing basketball players wearing these Hyperdunks in order to get the potential customer attention about them. The I(Interest) part was utilized to promote Hyperdunks by making clips of basketball players using them during games and training. One of the most famous Interest grabbing clip used by Nike was when Kobe Bryant jumping over a Aston Martin while wearing a pair of Hyperdunks. Nike satisfied D(Desire) section by telling potential buyers that the Hyperdunks were not only the lightest basketball shoe but yet it is highly durable and comes in various colorways with a cheap price. Nike further promotes this new line of sneakers,making commercials,internet ads and billboards,thus satisfying the A(Action) section.