Target Market of Nike.

Nike have a target market of males and females of the ages between 18 and 35. Nike releases different types of shoes constantly and they advertise their products in many ways. The Nike company make advertisement during sports events,which may be College or Professional. Their advertisements may also been seen during prime time TV Shows and also may be seen as Ads on popular websites such as Facebook. Nike company often uses Professional Sport players that are seen as huge role models, in their commercials,such as Lebron and Kobe.Back in 1997,Nike have spent at a average of 978.2 Million dollars that went towards advertisement.