Week 2-Strategic Planning Of Nike.

Over the years,Nike have done many things in order to increase profit of the company and to satisfy a large range of customer.Nike have analyzed the trends of footwear and realized that people are investing money into more comfortable and casual footwear. The industry of athletic footwear was hard to develop growth because of fashion trends,competition and people who were conscious about money being spent on their footwear. Nike have decided to devolop footwear that can be used for various occasions other than just for sports. Nike have came out with lounging sneakers,sneakers that come in low top and high top forms,sneakers that have the dress shoe appearance,etc. Nike have planned based on fashion trends and developed sneakers based on it.