Saturday, September 4, 2010

The History Of Nike

Nike,a major company that is a leading supplier in sports apparel,Sports Equipment,Sports Sneakers,etc.This company brings in Billions of dollars per Year.Nike was founded in 1964 by Bill Bowerman and Philip Knight.Nike was originally named Blue Ribbon Sports but the name was changed again in 1978 to Nike,permanently. This company name "Nike" was inspired by Greek History,as in the name Nike means Victory. Blue Ribbon Sports,as it was before,use to distribute the shoe brand "Onitsuka Tiger". The near end deal Blue Ribbon Sports had with the Japanese shoe Brand Onitsuka Tiger, gave them a idea to launch its own line of footwear which is later to be called Nike. The Nike shoe incorporated a "Swoosh" in which symbolizes the Greek God of Victory and the wings attached to it.The first shoe that was released to the public was a soccer shoe and it was called Nike.The Swoosh that is located on every pair of Nike product was created by Carolyn Davidson back in 1971.The brand Nike was designed from a idea of having a idea and then making it happen through its experience it had with distributing Japanese Sneakers.The mission statement of Nike is to reflect its care for the world through their many programs and reflect care to their customers.




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