Sunday, November 21, 2010

Nike Customer Relationship Management

Nike have over the years have built up their customer relationships in order to bring in profit along with customer satisfaction.Nike uses their online site Nike.com to track valuable information in order to optimize customer relationship management. Ordering a product from Nike asks you to input basic data such as your name,location and contact info and this info here is used in order to track buying habits from the customer. There is a option for the customer to receive offers through their email account and information like this is tracked in order to see the habits of the customer. Through the use of the online blog,inside.nike.com, Nike is able to utilize the Customer centric in order to improve on their products and service. Many customers may request certain colorways of a sneaker to be released and with this blog checking on the reader's opinion,they are able to satisfy their need. These blogs require membership and that is used to satisfy the process of Learning since memberships collect basic info about the person such as age,date,location and likes throughout the comments they make. This info is gathered up and used to obtain Knowledge on their customer information.

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