Nike and its Consumer Decision Making

Nike shoe products follows Consumer Decision making process in order to make customers purchase their products. Nike uses its Air technology to satisfy the need recognition and information search. The "Air" technology is basically a bubble of Gas which contains pressurized gas encapsulated in polyurethane. This technology brings comforting soles in every pair of Nike shoe and every shoe customer needs comfort. The feature of Nike.com allows people to leave reviews on each pair of shoe sold and this is used by new customers to determine whether the shoe is good or not based on comfort and sizing.These reviews are left by the customers of the actual shoe so this satisfies the Nonmarketing controlled information source. Nike uses television ads during popular sport events and magazine ads on popular sport magazines to promote their products whic hstasfies marketing controlled information source. Nike produces many varieties of sneakers based on performance purposes ,fashion style, and prices which makes the customer able to have a alternative within the Nike Brand. With all these options available for the customer of a Nike product,the chances of receiving a product that doesnt satisfy their want and needs is very low.