Nike Sales Promotion and Personal Sell

The methods Nike use for people to purchase their products majorly fall into the category of Sales Promotion. During major Holidays,Nike sometimes give out Coupons that can be used on their online store.The "Black Friday" Event is when Nike mostly gives out coupons since customers of Nike products usually are less reluctant in spending a lot of money. Nike have recently held a bunch of Contests and Sweepstakes in order to boost traffic and sales of Nike.com and their products. The "I Got This" contest was held in promotion of Kobe Bryant new "Aston Martin Hyperdunk+Kobe IV" sneaker package. This contest made a lucky 200 contestants win a free pair of this package and 20 other lucky contestants win free tickets to a NBA Staple Center game. This a major example of Online Sales Promotion and after these sneakers were released to the public,the hype was enough to make them sold out on the first day and bring heavy traffic to Nike.com. Nike also held another contest in which people can utilize Nike iD option in order to make the best colorways for the Nike Kobe IV sneakers and the winner will be honored to see Kobe Bryant wear the creation during a NBA game and win free tickets to the game alongside a autographed pair of the sneakers. Nike also uses Personal Selling to increase the amount of loyalty between customers so sales can increase. The members of Nike.com are sometimes put on to certain products that are limited because of their loyalty towards being customers and members of their brand and site.