Nike and Retailing.

Nike have made a fortune on the activities of the Retailing section in Business. Their Retail business helps Nike to distribute their products to many customers and unwary customers. I have took a trip to NikeTown in Midtown Manhattan and a Couple of Footlockers and Mom and Pop stores. These stores all use the power of visual images to lure customers into trying out Nike products. The NikeTown store promotes its Nike Check Logo throughout the store and uses vivid colors and artwork in their sneaker displays. They do this to make the customer think its not just a sneaker buts it is life and art. The Niketown store is a example of a Chain store and also Footlocker. Footlocker does the same thing with their products but Footlocker sells other brands as well but their main product that generates the most money is Nike because of its great performance and variety.The numerous Mom and Pop stores that i have visited in the Fulton Mall in Brooklyn,NY area that sells Nike products also use the Nike Check Logo to let Nike customers know what is inside their store,Mom and pops stores are a example of a independent retailer and they are also known for lowered retailing prices on their products.