Nike and Retailing.

Nike have made a fortune on the activities of the Retailing section in Business. Their Retail business helps Nike to distribute their products to many customers and unwary customers. I have took a trip to NikeTown in Midtown Manhattan and a Couple of Footlockers and Mom and Pop stores. These stores all use the power of visual images to lure customers into trying out Nike products. The NikeTown store promotes its Nike Check Logo throughout the store and uses vivid colors and artwork in their sneaker displays. They do this to make the customer think its not just a sneaker buts it is life and art. The Niketown store is a example of a Chain store and also Footlocker. Footlocker does the same thing with their products but Footlocker sells other brands as well but their main product that generates the most money is Nike because of its great performance and variety.The numerous Mom and Pop stores that i have visited in the Fulton Mall in Brooklyn,NY area that sells Nike products also use the Nike Check Logo to let Nike customers know what is inside their store,Mom and pops stores are a example of a independent retailer and they are also known for lowered retailing prices on their products.

Nike and its Consumer Decision Making

Nike shoe products follows Consumer Decision making process in order to make customers purchase their products. Nike uses its Air technology to satisfy the need recognition and information search. The "Air" technology is basically a bubble of Gas which contains pressurized gas encapsulated in polyurethane. This technology brings comforting soles in every pair of Nike shoe and every shoe customer needs comfort. The feature of Nike.com allows people to leave reviews on each pair of shoe sold and this is used by new customers to determine whether the shoe is good or not based on comfort and sizing.These reviews are left by the customers of the actual shoe so this satisfies the Nonmarketing controlled information source. Nike uses television ads during popular sport events and magazine ads on popular sport magazines to promote their products whic hstasfies marketing controlled information source. Nike produces many varieties of sneakers based on performance purposes ,fashion style, and prices which makes the customer able to have a alternative within the Nike Brand. With all these options available for the customer of a Nike product,the chances of receiving a product that doesnt satisfy their want and needs is very low.

Nike and Global Marketing.

The size of Nike company is so great,they are able to sell their products throughout many countries in this world. Nike have more then 700 shops in this world that sells their sport products. Nike also have offices located in 45 countries. Nike mainly use factories outside of North America because of the availability of materials and resources they are able to use for their products.

Dr. Lange's, CV Therapeutics of Palo Alto, Calif. and Ethical Problem.

This company,Dr. Lange's, CV Therapeutics of Palo Alto, Calif., have been under fire about their way of testing drugs. The company does foreign testing in countries in which poverty is high for their drugs that is released to the American Market. The company tests the drugs on alot of poor patients and it improves their quality of life by alot but people brought up a major question,What happen to these people after the testing is done?.The company is receiving a benefit of cheap testing and the most they earn is a short time relief of their medical problems. It is said that this company should market their products in the countries in which they test their products in but this company dont wanna do it because it may not generate as much money since they are poor.Dr.Lange defense to this problem was "CV Therapeutics is a business,not a charity. This company basically is not giving the patients ,which help them out on testing products, a opportunity to obtain the drugs in order to improve their life.

Target Market of Nike.

Nike have a target market of males and females of the ages between 18 and 35. Nike releases different types of shoes constantly and they advertise their products in many ways. The Nike company make advertisement during sports events,which may be College or Professional. Their advertisements may also been seen during prime time TV Shows and also may be seen as Ads on popular websites such as Facebook. Nike company often uses Professional Sport players that are seen as huge role models, in their commercials,such as Lebron and Kobe.Back in 1997,Nike have spent at a average of 978.2 Million dollars that went towards advertisement.

Labels of Clothing and its Origins.

Naked and Famous Denim-Made in Canada

Polo Sweater-Made in China

Vans Old Skool-Made in China

Week 2-Strategic Planning Of Nike.

Over the years,Nike have done many things in order to increase profit of the company and to satisfy a large range of customer.Nike have analyzed the trends of footwear and realized that people are investing money into more comfortable and casual footwear. The industry of athletic footwear was hard to develop growth because of fashion trends,competition and people who were conscious about money being spent on their footwear. Nike have decided to devolop footwear that can be used for various occasions other than just for sports. Nike have came out with lounging sneakers,sneakers that come in low top and high top forms,sneakers that have the dress shoe appearance,etc. Nike have planned based on fashion trends and developed sneakers based on it.